HIGHER EDUCATION MARKETING; DOES CORPORATE QUALITY REALLY MATTER?
Market forces such as Privatization, internationalization and increased competition in higher education have caused institutions of higher education to be more sensitive to her corporate image and to her stakeholders’ needs. This study harnessed the views of the alumni of nine selected Universities in south west, Nigeria. The primary objective of the study was to examine if there were...
Published at IBIMA CONFERENCE
Published in 2014
Ogunnaike, olaleke O., Ade-Turton, Dayo and ogbari, M
Ogunnaike Olaleke » Ogunnaike, Olaleke is an intelligent, brillant and dedicated individual. He holds a Ph.D in Marketing with specialization in services. He has more than 16 years of teaching experience in University environment. He has published widely both locally and internationally. view full profile
Education Marketing; Examining the link between physical quality of universities and customer satisfaction.
Enterprise Outsourcing Strategies and Marketing Performance of fast food industry in Lagos State University, Nigeria.
Marketing of Transport Services and Millenium Development Goals; The case of Keke NAPEP Initiatives in Lagos, Nigeria.
Assessing Relationship between Personal Value and Customer Satisfaction: Evidence from Nigerian Banking Industry.
Assessing the Effect of Organizational Commitment on Service Quality; A Study of Customer-Contact Employee.
Global economic meltdown and its effects on human capital development in Nigeria: Lessons and way forward.
Impact of customer service on Customer satisfaction; Empirical Evidences from Nigerian Banking Industry.
Perception of Quality Practices in Nigerian University Marketing Programs: Marketing students’ Perspective.
Nigerians’ Perception of Locally Made Products; A study of Textile Fabrics Consumers in Kaduna State.
Globalization and Firms’ Performance in Nigeria: A Case Study of Some Selected Exporting Firms in Lagos State.
“Empirical study of Packaging and its Effect on Consumer Purchase Decision in a Food and Beverages Firm.
Assessing the Relationship between Service Quality and Consumer Satisfaction; Evidence from Nigerian Banking Industry