An Experimental Comparison of Predicting Customer Behaviour in Internet & Mobile Marketing
Abstract: Currently, the Internet and Mobile technology platforms have gained a lot of popularity in the Nigerian context. Many businesses are seizing the opportunity provided by these platforms to market their goods and services in what is termed ‘e-marketing’. E-Marketing opportunities on these platforms include facebook marketing, twitter marketing, google marketing, whatsapp marketing,...
Published at Asian Journal of Information Technology
Published in 2016
Afolabi Ibukun, Akinyemi Ibidapo, Jonathan Oluranti
Credible Elections and the Role of Social Media: The Case of Nairaland in the 2014 Osun Gubernatorial Election
Measurements of radioactivity levels in part of Ota Southwestern Nigeria: Implications for radiological hazards indices and excess lifetime cancer-risks
Network forensics tools in a mixed-network environment and the adoption of e-voting system in developing countries