The Validity of Herzberg’s Dual-Factor Theory on Job Satisfaction of Political Marketers.
An avalanche of studies has been conducted to determine the level of job satisfaction, and determinants thereof, among political marketers – including political party supporters. Majority of these studies utilized the Maslow theory, which is based on a hierarchy of needs. Maslow’s theory has severally been criticized on philosophical, methodological and hierarchical grounds. The theory...
Published at African Research Review. Vol. 6 (1) No. 24. An International Multi-disciplinary Journal, Ethiopia, http://dx.doi.org/10.4314/gfrrev.v6i1.4 Impact: 2.5.
Published in 2014
Worlu, R. E. K. & Chidozie, F. C. (2012).