The Validity of Herzberg’s Dual-Factor Theory on Job Satisfaction of Political Marketers.

The Validity of Herzberg’s Dual-Factor Theory on Job Satisfaction of Political Marketers.

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An avalanche of studies has been conducted to determine the level of job satisfaction, and determinants thereof, among political marketers – including political party supporters. Majority of these studies utilized the Maslow theory, which is based on a hierarchy of needs. Maslow’s theory has severally been criticized on philosophical, methodological and hierarchical grounds. The theory...
 
Published at African Research Review. Vol. 6 (1) No. 24. An International Multi-disciplinary Journal, Ethiopia, http://dx.doi.org/10.4314/gfrrev.v6i1.4 Impact: 2.5.
Published in 2014
 
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Worlu, R. E. K. & Chidozie, F. C. (2012).
Worlu Rowland
 
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