ELECTORATES’ RATING OF POLITICAL MARKETING EFFECTIVENESS IN NIGERIA

ELECTORATES’ RATING OF POLITICAL MARKETING EFFECTIVENESS IN NIGERIA

In political marketing literature, there appears to be two main streams of research on the determinants of a political party’s effectiveness. One is based on the economic tradition which stresses the importance of external marketing factors. The other stream builds on the behavioural and sociological paradigms of marketing strategies as the prime determinants of effectiveness. It is in this...
 
Published in 2018
 
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professor Rowland Worlu
Worlu Rowland
 
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2. CRITICAL SUCCESS FACTORS FOR SUSTAINABLE ENTREPRENEURSHIP IN SMES: NIGERIAN PERSPECTIVE
 
3. EMPLOYEE RELATIONS STRATEGY: IMPLICATION FOR PERFORMANCE IN LAGOS STATE UNIVERSITY, SOUTH-WEST, NIGERIA.
 
4. A SYSTEMATIC REVIEW OF CONSUMER BEHAVIOUR PREDICTION STUDIES
 
5. STRESS ARISING FROM WORK ROLES AND IMPEDIMENTS TO ORGANISATIONAL PERFORMANCE
 
8. THE LINKAGE BETWEEN POLITICAL RESOURCES AND CORPORATE POLITICS: AN ADAPTATION OF THE RESOURCE BASED THEORY
 
9. THE EFFECT OF SUCCESSION PLANNING ON EMPLOYEES’ PERFORMANCE
 
10. AN ANALYSIS OF INSTITUTIONAL ENVIRONMENTS ON CORPORATE SOCIAL RESPONSIBILITY PRACTICES IN NIGERIAN RENEWABLE ENERGY FIRMS.
 
11. A REVIEW OF THE IMPACTS SMES AS SOCIAL AGENTS OF ECONOMIC LIBERATIONS IN DEVELOPING ECONOMIES.
 
12. BUILDING A VIABLE ORGANISATION THROUGH AN EFFECTIVE ORGANISATION STRATEGY
 
13. CORPORATE SOCIAL RESPONSIBILITY AS A TOOL FOR GAINING COMPETITIVE ADVANTAGE
 
14. BRAND IDENTITY OF TOURIST DESTINATION AND THE IMPACT ON PATRONAGE
 
15. OWNERSHIP STRUCTURE AND PERFORMANCE OF ENTREPRENEURIAL FIRMS IN NIGERIA
 
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19. PERCEPTION OF THE ROLE OF MARKETING IN NIGERIAN POLITICS: THE ELECTORATES’ PERSPECTIVE
 
20. AN ANALYSIS OF THE SERVICE DIMENSION OF POLITICS: LIJOMASS
 
21. “EFFECTIVENESS OF GOVERNMENT EXPORT SUPPORT PROGRAMMES IN NIGERA: AN EXPLORATORY INQUIRY
 
24. AGENDA FOR MARKETING EXCELLENCE IN THE DEREGULATED PETROLEUM DOWNSTREAM SECTOR”
 
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29. CONSUMER PURCHASING MOTIVES IN NIGERIAN CELLULAR PHONE MARKET: AN EMPIRICAL INVESTIGATION
 
PERCEPTION OF THE ROLE OF MARKETING IN NIGERIAN POLITICS: POLITICAL PARTIES’ PERSPECTIVE
 
SUSTAINING THE ROLE OF MARKETING STRATEGIES IN ELECTORAL POLITICS
 
CONFLICT MANAGEMENT IN NIGERIAN PARTY POLITICS: THE MARKETING PARADIGM
 
33. MARKETING OF FINANCIAL SERVICES IN THE ECOWAS SUB-REGION BY NIGERIAN BANKS: A TEST CASE FOR THE GLOBALIZATION OF NIGERIAN BANKING INDUSTRY”.
 
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