Correlational Analysis of Marketing Concept and Democratic Governance.

Correlational Analysis of Marketing Concept and Democratic Governance.

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Political parties and their candidates have often claimed to be pursuing the interest of the people when they struggle for power and the control of state resources. Based on this premise, this study interrogates the interface between the concept of marketing which is a customer (or people) focused orientation and democratic governance. In pursuit of this objective, 100 politicians were surveyed...
 
Published at A Multi-disciplinary International Journal of Office of Research & Development, University of Jos, Federal Republic of Nigeria.. Vol.12, No2 Date of Publication: 2013
Published in 2014
 
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WORLU, R.E.K & Chidozie, F.C.
Worlu Rowland
 
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3. EMPLOYEE RELATIONS STRATEGY: IMPLICATION FOR PERFORMANCE IN LAGOS STATE UNIVERSITY, SOUTH-WEST, NIGERIA.
 
4. A SYSTEMATIC REVIEW OF CONSUMER BEHAVIOUR PREDICTION STUDIES
 
5. STRESS ARISING FROM WORK ROLES AND IMPEDIMENTS TO ORGANISATIONAL PERFORMANCE
 
8. THE LINKAGE BETWEEN POLITICAL RESOURCES AND CORPORATE POLITICS: AN ADAPTATION OF THE RESOURCE BASED THEORY
 
9. THE EFFECT OF SUCCESSION PLANNING ON EMPLOYEES’ PERFORMANCE
 
10. AN ANALYSIS OF INSTITUTIONAL ENVIRONMENTS ON CORPORATE SOCIAL RESPONSIBILITY PRACTICES IN NIGERIAN RENEWABLE ENERGY FIRMS.
 
11. A REVIEW OF THE IMPACTS SMES AS SOCIAL AGENTS OF ECONOMIC LIBERATIONS IN DEVELOPING ECONOMIES.
 
12. BUILDING A VIABLE ORGANISATION THROUGH AN EFFECTIVE ORGANISATION STRATEGY
 
13. CORPORATE SOCIAL RESPONSIBILITY AS A TOOL FOR GAINING COMPETITIVE ADVANTAGE
 
14. BRAND IDENTITY OF TOURIST DESTINATION AND THE IMPACT ON PATRONAGE
 
15. OWNERSHIP STRUCTURE AND PERFORMANCE OF ENTREPRENEURIAL FIRMS IN NIGERIA
 
16. AN EMPIRICAL ANALYSIS OF CUSTOMER SATISFACTION WITH MOBILE NETWORK SERVICE FOR COMPETITIVE BUSINESS ADVANTAGE
 
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20. AN ANALYSIS OF THE SERVICE DIMENSION OF POLITICS: LIJOMASS
 
21. “EFFECTIVENESS OF GOVERNMENT EXPORT SUPPORT PROGRAMMES IN NIGERA: AN EXPLORATORY INQUIRY
 
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29. CONSUMER PURCHASING MOTIVES IN NIGERIAN CELLULAR PHONE MARKET: AN EMPIRICAL INVESTIGATION
 
PERCEPTION OF THE ROLE OF MARKETING IN NIGERIAN POLITICS: POLITICAL PARTIES’ PERSPECTIVE
 
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33. MARKETING OF FINANCIAL SERVICES IN THE ECOWAS SUB-REGION BY NIGERIAN BANKS: A TEST CASE FOR THE GLOBALIZATION OF NIGERIAN BANKING INDUSTRY”.
 
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