Correlational Analysis of Marketing Concept and Democratic Governance.
Political parties and their candidates have often claimed to be pursuing the interest of the people when they struggle for power and the control of state resources. Based on this premise, this study interrogates the interface between the concept of marketing which is a customer (or people) focused orientation and democratic governance. In pursuit of this objective, 100 politicians were surveyed...
Published at A Multi-disciplinary International Journal of Office of Research & Development, University of Jos, Federal Republic of Nigeria.. Vol.12, No2 Date of Publication: 2013
Published in 2014
WORLU, R.E.K & Chidozie, F.C.