A critical examination of consumer behavior in Nigerian Mobile Phone Market.

A critical examination of consumer behavior in Nigerian Mobile Phone Market.

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The adoption of mobile phones in most part of the world has been exceptionally rapid over the last three decades. In response to this new wave in technology, Nigeria government under President Olusegun Obasanjo granted license to telecommunication operators in 1999.
 
Published at A peer reviewed conference proceeding of IAABD held in university of Florida, Florida (U.S.A) 2008.
Published in 2014
 
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Worlu, R. E.
Worlu Rowland
 
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