34. CURBING THE INFLUENCE OF CONSUMERISM THROUGH QUALITY OF LIFE MARKETING

34. CURBING THE INFLUENCE OF CONSUMERISM THROUGH QUALITY OF LIFE MARKETING

To reduce the influence of consumerism in the economies of the world, this paper builds on a programme of research in Quality of Life (QOL) marketing by reviewing the research literature dealing with this construct. In particular it explores the antecedents and consequences of QOL marketing as proposed by Lee and Sirgy (2004) as a result of the research they conducted in North America. In...
 
Published in 2018
 
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professor Rowland Worlu
Worlu Rowland
 
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