Professor Rowland Worlu

B.Sc Bus Admin(Marketing option), MBA(Marketing), M.Phil, Ph.D-Marketing

Worlu Rowland

Contents

  1. College
  2. School
  3. Department
  4. Programme
  5. Research Interests
  6. Teaching Areas
  7. Current Postgraduate Supervision
  8. Selected Publications (71)
  9. Collaboration/Linkages
  10. Conferences Attended
  11. Curriculum Vitae

College

College of Business and Social Sciences

School

Departments (CBSS)

Department

Business Management

Programme

Marketing

Research Interests

. Political Marketing & Management, Consumer & Organisational behaviour, Contemporary Marketing Practices, Marketing of Financial Services, Strategic Marketing & Management.

Teaching Areas

Business Communication, Principles of Marketing, Consumer Behaviour, Organisational Behaviour, Financial Marketing Mgt, Services & Political Marketing, Oil & Gas Marketing, Marketing of Financial Services, Strategic Marketing & Case Analyses, Principles of Management, etc

Current Postgraduate Supervision

3 Post graduate supervisees.

Selected Publications (71)

1. 34. CURBING THE INFLUENCE OF CONSUMERISM THROUGH QUALITY OF LIFE MARKETING

[ Download 13.73 kB ]

2. 33. MARKETING OF FINANCIAL SERVICES IN THE ECOWAS SUB-REGION BY NIGERIAN BANKS: A TEST CASE FOR THE GLOBALIZATION OF NIGERIAN BANKING INDUSTRY”.

[ Download 12.97 kB ]

3. CONFLICT MANAGEMENT IN NIGERIAN PARTY POLITICS: THE MARKETING PARADIGM

[ Download 13.57 kB ]

4. SUSTAINING THE ROLE OF MARKETING STRATEGIES IN ELECTORAL POLITICS

[ Download 13.34 kB ]

5. PERCEPTION OF THE ROLE OF MARKETING IN NIGERIAN POLITICS: POLITICAL PARTIES’ PERSPECTIVE

[ Download 13.27 kB ]

6. 29. CONSUMER PURCHASING MOTIVES IN NIGERIAN CELLULAR PHONE MARKET: AN EMPIRICAL INVESTIGATION

[ Download 12.95 kB ]

7. 28. Creating a service mindset in political marketing: Imperatives and Applications.

[ Download 13.04 kB ]

8. 27. EFFECT OF TALENT DEVELOPMENT ON EMPLOYEE RETENTION IN SMES IN OGUN STATE

[ Download 13.32 kB ]

9. EQUITY THEORY: ANOTHER PRECURSOR OF QUALITY OF LIFE MARKETING”

[ Download 13.09 kB ]

10. 25. THE DYNAMICS OF MARKETING STRATEGIES IN NIGERIAN PARTY POLITICS

[ Download 13.22 kB ]

11. 24. AGENDA FOR MARKETING EXCELLENCE IN THE DEREGULATED PETROLEUM DOWNSTREAM SECTOR”

[ Download 13.08 kB ]

12. ELECTORATES’ RATING OF POLITICAL MARKETING EFFECTIVENESS IN NIGERIA

[ Download 13.32 kB ]

13. 21. “EFFECTIVENESS OF GOVERNMENT EXPORT SUPPORT PROGRAMMES IN NIGERA: AN EXPLORATORY INQUIRY

[ Download 13.13 kB ]

14. 20. AN ANALYSIS OF THE SERVICE DIMENSION OF POLITICS: LIJOMASS

[ Download 13.21 kB ]

15. 19. PERCEPTION OF THE ROLE OF MARKETING IN NIGERIAN POLITICS: THE ELECTORATES’ PERSPECTIVE

[ Download 13.25 kB ]

16. 18. THE VALIDITY OF HERZBERG’S DUAL-FACTOR THEORY ON JOB SATISFACTION OF POLITICAL MARKETERS

[ Download 13.34 kB ]

17. 17. APPLICATION OF DISCRIMINANT ANALYSIS IN POLITICAL MARKETING: Inter-Party Perception

[ Download 13.38 kB ]

18. 16. AN EMPIRICAL ANALYSIS OF CUSTOMER SATISFACTION WITH MOBILE NETWORK SERVICE FOR COMPETITIVE BUSINESS ADVANTAGE

[ Download 13.35 kB ]

19. 15. OWNERSHIP STRUCTURE AND PERFORMANCE OF ENTREPRENEURIAL FIRMS IN NIGERIA

[ Download 13.46 kB ]

20. 14. BRAND IDENTITY OF TOURIST DESTINATION AND THE IMPACT ON PATRONAGE

[ Download 13.52 kB ]

21. 13. CORPORATE SOCIAL RESPONSIBILITY AS A TOOL FOR GAINING COMPETITIVE ADVANTAGE

[ Download 13.74 kB ]

22. 12. BUILDING A VIABLE ORGANISATION THROUGH AN EFFECTIVE ORGANISATION STRATEGY

[ Download 13.13 kB ]

23. 11. A REVIEW OF THE IMPACTS SMES AS SOCIAL AGENTS OF ECONOMIC LIBERATIONS IN DEVELOPING ECONOMIES.

[ Download 13.54 kB ]

24. 10. AN ANALYSIS OF INSTITUTIONAL ENVIRONMENTS ON CORPORATE SOCIAL RESPONSIBILITY PRACTICES IN NIGERIAN RENEWABLE ENERGY FIRMS.

[ Download 13.37 kB ]

25. 9. THE EFFECT OF SUCCESSION PLANNING ON EMPLOYEES’ PERFORMANCE

[ Download 13.25 kB ]

26. 8. THE LINKAGE BETWEEN POLITICAL RESOURCES AND CORPORATE POLITICS: AN ADAPTATION OF THE RESOURCE BASED THEORY

[ Download 12.91 kB ]

27. 5. STRESS ARISING FROM WORK ROLES AND IMPEDIMENTS TO ORGANISATIONAL PERFORMANCE

[ Download 12.76 kB ]

28. 4. A SYSTEMATIC REVIEW OF CONSUMER BEHAVIOUR PREDICTION STUDIES

[ Download 13.39 kB ]

29. 3. EMPLOYEE RELATIONS STRATEGY: IMPLICATION FOR PERFORMANCE IN LAGOS STATE UNIVERSITY, SOUTH-WEST, NIGERIA.

[ Download 13.20 kB ]

30. 2. CRITICAL SUCCESS FACTORS FOR SUSTAINABLE ENTREPRENEURSHIP IN SMES: NIGERIAN PERSPECTIVE

[ Download 13.23 kB ]

31. 1. EFFECTIVE CUSTOMER EXPERIENCE MANAGEMENT IN HEALTH-CARE SECTOR OF NIGERIA

[ Download 14.00 kB ]

32. An Empirical Analysis of customer Satisfaction with Mobile Network Service for Competitive Business Advantage.

[ Download 169.31 kB ]

33. Marketing Strategies of Nigerian Political Parties: A Comparative Analysis.

[ Download 208.97 kB ]

34. Sustaining the Role of Marketing Strategies in Nigerian Electoral Politics.

[ Download 208.77 kB ]

35. Effectiveness Of Government Export Support Programmes In Nigeria: An Exploratory Inquiry

[ Download 208.74 kB ]

36. Capitalizing On Infinitesimal Calculus In Political Marketing.

[ Download 167.85 kB ]

37. Electorates’ Rating of Political Marketing Effectiveness In Nigeria..

[ Download 225.57 kB ]

38. Marketing Management for political Parties.

[ Download 168.79 kB ]

39. Strategic Human Resources Management Practices on Corporate Performance of Selected Multinational Firms: Evidence from Cadbury And Nestle Nigeria.

[ Download 168.98 kB ]

40. Minority Agitation as a predictor of radical political change: Evidence from the extinct U.S.S.R.

[ Download 167.99 kB ]

41. Philosophical Foundations of QOL Marketing: A case for Equity theory.

[ Download 224.03 kB ]

42. Coordinating Political Campaigns in Nigeria: A Marketing Planning Perspective.

[ Download 225.18 kB ]

43. Consumer Purchasing Motives in Nigerian Cellular Phone Market: An Emperical Investigation

[ Download 221.67 kB ]

44. Conflict Management in Nigerian party politics: A Marketing Planning Paradigm..

[ Download 209.63 kB ]

45. Risk Evaluation Practices Among Investors in Nigerian Stock Exchange.

[ Download 220.98 kB ]

46. A critical examination of consumer behavior in Nigerian Mobile Phone Market.

[ Download 221.94 kB ]

47. The Validity of Herzberg’s Dual-Factor Theory on Job Satisfaction of Political Marketers.

[ Download 227.04 kB ]

48. Rethinking organizational communication in political marketing.

[ Download 223.48 kB ]

49. Deepening Democratic Values of Political Marketing with Games Theory.

[ Download 229.13 kB ]

50. Oil Conflict, Nigeria’s Unity: The Linkage and the Divide.

[ Download 222.93 kB ]

51. Marketing: Principles and Applications.

[ Download 168.60 kB ]

52. Correlational Analysis of Marketing Concept and Democratic Governance.

[ Download 223.36 kB ]

53. Application of Discriminant Analysis in Political Marketing: Inter-Party Perception, Harcourt.

[ Download 224.13 kB ]

54. Perception of the Role of Marketing in Nigerian Politics: The Electorates’ Perspective.

[ Download 222.42 kB ]

55. An Analysis of The Service Dimension of Politics.

[ Download 223.66 kB ]

56. Game Theory as another Philosophical Foundation of Political Marketing: Evidence From Nigeria’s Electoral Process.

[ Download 222.88 kB ]

57. Perception of the Influence of Marketing in Politics: A Cross-Sectional Study of Political parties and electorates in Nigeria

[ Download 209.58 kB ]

58. The Dynamics of Marketing Strategies in Nigerian Party Politics

[ Download 220.82 kB ]

59. Sustaining The Role of Marketing Strategies in Nigerian Electoral Politics.

[ Download 209.00 kB ]

60. Equity Theory: Another Precursor of Quality of Life Marketing.

[ Download 219.90 kB ]

61. Marketing of Financial Services in the ECOWAS Sub-Region by Nigerian Banks: A Test Case for the Globalization of Nigerian Banking Industry.

[ Download 168.16 kB ]

62. Conflict Management in Nigerian Party Politics: The Marketing Paradigm.

[ Download 169.36 kB ]

63. Conflict Management in Nigerian Party Politics: The Marketing Paradigm.

[ Download 169.36 kB ]

64. Impact of Modern Technologies on Entrepreneurial Ventures in Developing Countries.

[ Download 221.10 kB ]

65. Tourism Marketing in Africa: The Nigerian Experience.

[ Download 211.50 kB ]

66. Non-profit Marketing: Synthesis of Application.

[ Download 167.83 kB ]

67. Co-ordinating Political Campaigns in Nigeria: A Marketing Planning Perspective.

[ Download 228.14 kB ]

68. Deregulation and Appropriate Pricing of Petroleum Products in Nigeria: Challenges and Opportunities.

[ Download 217.89 kB ]

69. Exploring the Marketing Mix Elements in Nigeria Politics.

[ Download 168.31 kB ]

70. Government Export support Programme in Nigeria: Ingredients and Implications’.

[ Download 218.24 kB ]

71. Curbing the influence of consumerism through QOL Marketing.

[ Download 233.52 kB ]

Collaboration/Linkages

See my CV

Conferences Attended

See my CV

Curriculum Vitae

CV UPDATED2019.docx 95.73 kB
 
 
Last Updated:

12/11/2019 09:29 am