MARKETING RESEARCH: PATHWAY TO OPTIMAL MARKET ORIENTED PRODUCTS

MARKETING RESEARCH: PATHWAY TO OPTIMAL MARKET ORIENTED PRODUCTS

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Abstract The development of new products is vital to the growth and success of any manufacturing firm. The decision concerning product design, development and management of new products is highly crucial when one considers the rate of failure of many new products introduced locally and globally. This paper examines the role of marketing research as pathway to developing optimal market...
 
 
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Oladele Joseph Kehinde and Olaleke Oluseye Ogunnaike
Ogunnaike Olaleke » Ogunnaike, Olaleke is an intelligent, brillant and dedicated individual. He holds a Ph.D in Marketing with specialization in services. He has more than 16 years of teaching experience in University environment. He has published widely both locally and internationally. view full profile
Ogunnaike Olaleke
 
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