MARKETING RESEARCH: PATHWAY TO OPTIMAL MARKET ORIENTED PRODUCTS

MARKETING RESEARCH: PATHWAY TO OPTIMAL MARKET ORIENTED PRODUCTS

~ F3d12cf1b1c04832954905a03e73f676.200x200
Abstract The development of new products is vital to the growth and success of any manufacturing firm. The decision concerning product design, development and management of new products is highly crucial when one considers the rate of failure of many new products introduced locally and globally. This paper examines the role of marketing research as pathway to developing optimal market...
 
 
Download 245.03 kB
 
 
 
Oladele Joseph Kehinde and Olaleke Oluseye Ogunnaike
Ogunnaike Olaleke » Ogunnaike, Olaleke is an intelligent, brillant and dedicated individual. He holds a Ph.D in Marketing with specialization in services. He has more than a decade of teaching experience in University environment. He has published widely both locally and internationally. He is currently the Post Graduate coordinator in the Department of Business Management view full profile
Ogunnaike Olaleke
 
Other publications by this author (view profile)
 
 
Education Marketing; Examining the link between physical quality of universities and customer satisfaction.
 
Effect of Motivation on Job satisfaction of Sales Representatives.
 
Assessing the link between service innovation and performance in telecommunication industry.
 
Enterprise Outsourcing Strategies and Marketing Performance of fast food industry in Lagos State University, Nigeria.
 
Marketing of Transport Services and Millenium Development Goals; The case of Keke NAPEP Initiatives in Lagos, Nigeria.
 
Social networking and Business Performance; The case of Selected Entrepreneurs in Ota, Nigeria.
 
Safeguarding the health of Nigeria: Challenges and Suggestions for NAFDAC, 1992-2008
 
Global Economic Meltdown and its Perceived Effect on Branding of Bank Services in Nigeria.
 
An Empirical Analysis of the Effect of Stock Market Crisis on Economic Growth: The Nigerian Case.
 
Assessing Relationship between Personal Value and Customer Satisfaction: Evidence from Nigerian Banking Industry.
 
Assessing the Effect of Organizational Commitment on Service Quality; A Study of Customer-Contact Employee.
 
Socio Economic Variables and Contraceptive Usage: Implications for social Marketing.
 
Global economic meltdown and its effects on human capital development in Nigeria: Lessons and way forward.
 
Impact of customer service on Customer satisfaction; Empirical Evidences from Nigerian Banking Industry.
 
Perception of Quality Practices in Nigerian University Marketing Programs: Marketing students’ Perspective.
 
Agenda for Marketing Excellence in the Deregulated Petroleum Down-Stream Sector
 
Nigerians’ Perception of Locally Made Products; A study of Textile Fabrics Consumers in Kaduna State.
 
A comparative Study of male and Female Perception of Service Quality in Fast Food Industry.
 
Integrating Developing Countries into Globalization Process.
 
Globalization and Firms’ Performance in Nigeria: A Case Study of Some Selected Exporting Firms in Lagos State.
 
Marketing Strategy and Performance; Evidencefrom Nigerian Export Companies.
 
Human Capital Investment; Effects on Economic Growth in Nigeria (1970-2004).
 
An Analysis of the Effectiveness of Cooperative Society as a Tool of Satisfying Human Needs.
 
Economic Perspective of Globalization in Nigeria.
 
THE RELEVANCE OF INTERIM FINANCIAL REPORTS TO NIGERIAN INVESTORS
 
CUSTOMER EXPECTATIONS AND LOYALTY OF THE HOTEL INDUSTRY IN LAGOS, NIGERIA
 
The Influence of Contextual Factors on Entrepreneurial Intention of
 
HIGHER EDUCATION MARKETING; DOES CORPORATE QUALITY REALLY MATTER?
 
Structural Equation Modeling of Market Orientation and Staff
 
“Empirical study of Packaging and its Effect on Consumer Purchase Decision in a Food and Beverages Firm.
 
Influence of Contextual Factors on
 
Assessing the Relationship between Service Quality and Consumer Satisfaction; Evidence from Nigerian Banking Industry
 
Internal Marketing Practices and Job Satisfaction: Evidence from a Nigerian University Setting
 
MICRO FINANCING AND ENTREPRENEURIAL DEVELOPMENT IN NIGERIA; THE MEDIATING ROLE OF MARKETING