Internal Marketing Practices and Job Satisfaction: Evidence from a Nigerian University Setting

Internal Marketing Practices and Job Satisfaction: Evidence from a Nigerian University Setting

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This study investigated internal marketing practices and its relationship with job satisfaction in a Nigerian university environment. Results indicated internal marketing as having resultant effects on three major areas or components; understanding of organizational vision and values,quality delivery of external marketing as well as quality delivery of interactive marketing. It was also...
 
 
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Ogunnaike, Olaleke Oluseye, Oyeniyi, Omotayo and Adeniji, Anthonia Adenike
Ogunnaike Olaleke » Ogunnaike, Olaleke is an intelligent, brillant and dedicated individual. He holds a Ph.D in Marketing with specialization in services. He has more than 16 years of teaching experience in University environment. He has published widely both locally and internationally. view full profile
Ogunnaike Olaleke
 
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