Internal Marketing Practices and Job Satisfaction: Evidence from a Nigerian University Setting
This study investigated internal marketing practices and its relationship with job satisfaction in a Nigerian university environment. Results indicated internal marketing as having resultant
effects on three major areas or components; understanding of organizational vision and values,quality delivery of external marketing as well as quality delivery of interactive marketing. It was
also...
Ogunnaike, Olaleke Oluseye, Oyeniyi, Omotayo and Adeniji, Anthonia Adenike
Ogunnaike Olaleke » Ogunnaike, Olaleke is an intelligent, brillant and dedicated individual. He holds a Ph.D in Marketing with specialization in services. He has more than 16 years of teaching experience in University environment. He has published widely both locally and internationally. view full profile
