Education Marketing; Examining the link between physical quality of universities and customer satisfaction.

Education Marketing; Examining the link between physical quality of universities and customer satisfaction.

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The relevance of service environment in the delivery of quality services cannot be over emphasized. The simultaneity of production and consumption of services makes it necessary for the students (consumers) to be in the servicescape. This unique feature makes qualitative infrastructure and enabling environment very crucial for quality delivery system. Educational services must embrace quality...
 
Published at Acta Universitatis Danibius. (Economica Vol 10, No. 1
Published in 2014
 
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Ogunnaike, O.O and Ibidunni, O.S.
Ogunnaike Olaleke » Ogunnaike, Olaleke is an intelligent, brillant and dedicated individual. He holds a Ph.D in Marketing with specialization in services. He has more than 16 years of teaching experience in University environment. He has published widely both locally and internationally. view full profile
Ogunnaike Olaleke
 
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