CUSTOMER EXPECTATIONS AND LOYALTY OF THE HOTEL INDUSTRY IN LAGOS, NIGERIA

CUSTOMER EXPECTATIONS AND LOYALTY OF THE HOTEL INDUSTRY IN LAGOS, NIGERIA

The emergence of service economy is naturally the front liner for the emergence of services marketing. The unique features of services such as intangibility, inseparability and heterogeneity make the assessment of customer expectation very pertinent. However, regular delivery of quality services that will match the dynamic expectations of the customers remain an herculean task for every service...
 
Published at BJMASS
Volume 11
Issue 2
Published in 2013
 
Download 12.37 kB
 
 
 
SHOLARIN, Adeniyi and Ogunnaike, Olaleke Oluseye
Ogunnaike Olaleke » Ogunnaike, Olaleke is an intelligent, brillant and dedicated individual. He holds a Ph.D in Marketing with specialization in services. He has more than 16 years of teaching experience in University environment. He has published widely both locally and internationally. view full profile
Ogunnaike Olaleke
 
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