Dr. Oladele Joseph Kehinde
B.sc, PGD (Advertising), M.Sc, PhD
Marketing Communications, Marketing Management, Agricultural Marketing, Salesforce Management.; Product Planning &Development; Marketing Research e.t.c.
Awards & Honours
Best Marketing Lecturer - 2010, 2011 & 2012
Marketing Communications; Principles of marketing; Marketing Management, Sales Management & Professional Selling; Industrial Marketing; Business Communications; Principles of Management; Product Planning & Development; Marketing Research etc.
Current Postgraduate Supervision
One (2) MBA
Selected Publications (26)
1. The Key Dimensions of Customer Value and their Impacts on Relationship Management Performance: Evidence from Nigeria Telecommunication Sector. Book of Readings from Department of Business Administration, Bayero University, Kano.[ Download 171.46 kB ]
Kehinde, Joseph Oladele (2007) “Privatization: The Strategic Options as Roadmap to Nigeria Sustainable Economic Development” International Academy of African Business and Development. (IAABD), 8th Annual Conference, London Metropolitan University, London, United Kingdom.
Adegbuyi, O. A, & Kehinde, J. O. (2005). “Customer Relationship Management: The Road Map to Business Success” A Conference paper delivered at the National Conference on Enhancing Corporate Survival, Performance and Satisfaction in Competitive Market Place, Department of Business Administration, Bayero University, Kano, Nigeria.
Kehinde, Joseph Oladele (2006) “Effective Diagnosis of the Marketing Environment: Path-Way to Optimal Business Success.” Paper presented at the 14th Annual Conference of Environment and Behaviour Association of Nigeria, held at Lagos State University, (LASU), Ojo, Nigeria
Worlu, R.E.K; Adegbuyi, O. A, Bello, J. A and Kehinde, J. O. (2005). “Marketing as a Tool of Quality Life Enhancement in Developing Economies” A paper delivered at CHD International Conference on Human Development, Covenant University, Ota. Ogun State, Nigeria.
Ibidunni, O. S. and Kehinde O. J (2005) “Recapitalization: Mergers, Acquisitions and Marketing Strategies for Survival in the Nigeria Banking Industry”, A Paper delivered at the 2nd National Conference of Nigerian Society for Financial Research, held at the Covenant University, Ota. Ogun State, Nigeria.