An Investigation into the Legal Framework of Marketing InNigeria.

An Investigation into the Legal Framework of Marketing InNigeria.

~ 59ac520936e47aff2a3ff8ce177ac239.200x200
The conceptual framework of marketing as well as the laws relating to marketing activities was reviewed. In theinvestigation, issues pertaining to the contractual relationship, obligation as to title, description, fitness forpurpose, condition for merchantable quality, sale by sample, liability in the law of deceit and negligence in thelaw of Tort as well as regulatory bodies set up to guide...
 
Published at Australian Journal of Business and Management Research Vol.1 No.4 [08-23] July-2011.
Published in 2014
 
Download 169.27 kB
 
 
 
OlalekanAsikhia & E.E.Oni-Ojo
IGBINOBA EBEGUKI EDITH » Summary of Profile Oni-Ojo Edith Ebeguki obtained her Masters degree in Law from the University of Benin; she had earlier obtained an L.LB from the same University and was called to the Nigerian Bar by the Nigerian Law School (Abuja). She is a lecturer at the Department of Business Studies, Covenant University. Prior to her appointment, she worked in reputable Law Firms as a Legal... view full profile
IGBINOBA EBEGUKI EDITH
 
Other publications by this author (view profile)
 
 
Attitudes toward Service Innovations in Red Meat Industry and its Consumption Effects on Nigerian Consumers.
 
Alternative Dispute Resolution Strategies for Sustainable Development in Africa: Insights from Nigeria
 
Legal implications of manufacturers’ negligence and itseffects on consumers: A study of South West Nigeria.
 
Corporate Image: A Strategy For Enhancing Customer Loyalty And Profitability.
 
Impact of Domestic Abuse on Female Employees’ Productivity in the Nigerian Workforce