A Speech Acts Analysis of Adverts of Soft Drinks in Nigeria, 2000-2006.

A Speech Acts Analysis of Adverts of Soft Drinks in Nigeria, 2000-2006.

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This paper views adverts of soft drinks as a discourse type which in the context of the Nigerian advertising industry performs actions. The research illustrates the pragmatics of adverts as a form of language in action showing that the investigation of meaning and functionality of language should be central to linguistic analysis rather being viewed as a mere intuitive enterprise. The Speech...
 
Published at Babcock Journal of Mass communication, (Babcock University, Nigeria)
Published in 2007
 
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Chiluwa, I.
Chiluwa Innocent E. » Innocent Chiluwa is a Professor of English Linguistics (discourse analysis) and Media/Digital Communications in the Department of Languages & General Studies, Covenant University, Ota (Nigeria). He was the Head of Department of Languages and former Dean, College of Leadership Development Studies (CLDS). He has the professional training in Conflict Management, Intercultural Communication and... view full profile
Chiluwa Innocent E.
 
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