A Speech Acts Analysis of Adverts of Soft Drinks in Nigeria, 2000-2006.

A Speech Acts Analysis of Adverts of Soft Drinks in Nigeria, 2000-2006.

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This paper views adverts of soft drinks as a discourse type which in the context of the Nigerian advertising industry performs actions. The research illustrates the pragmatics of adverts as a form of language in action showing that the investigation of meaning and functionality of language should be central to linguistic analysis rather being viewed as a mere intuitive enterprise. The Speech...
 
Published at Babcock Journal of Mass communication, (Babcock University, Nigeria)
Published in 2007
 
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Chiluwa, I.
Chiluwa Innocent E. » Innocent Chiluwa is a Professor of English Linguistics (Discourse Analysis) and Media/Digital Communications in the Department of Languages & General Studies, Covenant University, Ota (Nigeria). He was the Head of Department of Languages & General Studies, and former Dean, College of Leadership and Development Studies. Prof. Chiluwa is a Research Fellow of the Alexander von Humboldt... view full profile
Chiluwa Innocent E.
 
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