Evaluation of Customer Service and Retention; A Comparative Analysis of Telecommunication Service Providers

For a product to receive complete loyalty depends not only on the quality of the product but also on the satisfaction derived from such product. All three, loyalty, quality and satisfaction are significant factors that show how effective the customer service of an organization is. When customer service is effective then customer retention/ retention of product is considered. This study was...

Published at European Journal of Business and Social sciences

Volume 3

Issue 8

Pages 273 – 288

Published in 2014

Ogunnaike, Olaleke Oluseye, PhD Salau, Odunayo Sholarin Adeniyi, PhD Taiye Tairat Borishade

Borishade Taiye » Dr. Borishade is currently a Lecturer II in the Department of Business Management, she attended Covenant University Canaan Land Otta Ogun State where she had her bachelor of science in Marketing and Master of Science in University of Lagos, she has also obtained her P.hD in Marketing at Covenant University and her research interest is on customer experience management, consumer behaviour and... view full profile

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Sales Promotion, Marketing Communication, and Product Patronage: A Study of First Bank of Nigeria.

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