Marketing and Value Creation Dynamics: An Integral Model
The main objective of this study is to link marketing with value creation without losing sight of the intervening variables that might exist between them. The study suggested comparative advantage (CAD), resource-use efficiency (RUET), wealth creation (WECRE) as the possible variables for value creation dynamics and measure items were developed for them which were subjected to common and...
Asikhia, O. U., Ekwulugo, I. C., Agboola, G. M. and Akinbode
Agboola (FCIA, FIMC, FMERC, MNIM) Mayowa » Dr Agboola, M. G. is a Fellow of the Chartered Institute of Administration (FCIA), Fellow of the Institute of Management Consultants (FIMC), Fellow Member, Eudoxia Research Centre (FMERC) and member of the Institute of Management (MNIM). He holds a Certificate in Computer Studies and a Diploma in Computer Engineering. He currently has a PhD in Business Administration from the Department of... view full profile
Impact of Organizational Culture on Performances of Universities in OGUN State, Nigeria A Study of CU, OOU and UNAAB
Effective Leadership in Times of Organisational Crises: The Interplay of Risk Perceptions, Trust and Diversity