A Knowledge Mining Approach for Effective Customer Relationship Management
The problem of existing customer relationship management (CRM) system is not lack of information but the ability to differentiate useful information from chatter or even disinformation and also maximize the richness of these heterogeneous information sources. This paper describes an improved text mining approach for automatically extracting association rules from collections of textual...
Published at International Journal of Knowledge-Based Organizations
Published in 2013
Fatudimu Ibukun Tolulope,Charles Uwadia,C. K. Ayo,
Afolabi Ibukun » Fatudimu Ibukun Tolulope holds a B.Sc in Engineering Physics, M.Sc in Computer Science and a Ph.D in Computer Science. Her research interest is in the field of Data Mining. She is a Lecturer II in the Department of Computer and Information Sciences, Covenant University, Ota, Nigeria. She enjoys reading and engages in creative arts. She is a member of the Nigerian Computer Society (NCS), and... view full profile
AN EMPIRICAL ANALYSIS OF CUSTOMER SATISFACTION WITH MOBILE NETWORK SERVICE FOR COMPETITIVE BUSINESS ADVANTAGE