Dr. Mosunmola Adeyeye (formerly Akinbode)
B.Sc. Marketing(Covenant University), M.Sc. Marketing (Covenant University), PhD Marketing (Covenant University)
Digital Marketing, Consumer Lifestyle, Customer Relationship Marketing, Marketing Communications, Social Marketing, Entrepreneurial Marketing, Mobile Learning, Entrepreneurship Education, E-commerce, Business Analytics
Awards & Honours
Digital Markeing Techniques and Strategy, Marketing Practice and Techniques, Entrepreneurial Development Studies, Integrated Marketing Communication, Consumer Behaviour, Retail & Wholesale Management Marketing Management, Tourism and Sport Marketing, Research Methods
Current Postgraduate Supervision
Selected Publications (4)
14-16 Nov, 2016:9th annual International Conference of Education, Research and Innovation, Seville, Spain
Nov, 2016. 28th International Business Information Management Association (IBIMA) Conference, Seville, Spain.
13th-14th May, 2014: International Business Information Management Conference (23rd IBIMA). Theme: Sustainable Growth, Economic Development and Global competitiveness. Paper Title: Esusu as an Effective Strategy for achieving the Entrepreneurial Objectives of SSEs: An Exploratory study of Entrepreneurs in Ado-Odo Ota, Ogun state, Nigeria. Venue: Valencia Spain. Italy.
7th- 9th July, 2014 6th International Conference on Education and New Learning Technologies (EDULEARN 14). Paper Title: Entrepreneurial Curriculum and Pedagogical Challenges in Captivating Students towards Entrepreneurship Education. Venue: Barcelona Spain