The overriding Influence of Social Media as Key Driver of Cinematic Movies Sales

The overriding Influence of Social Media as Key Driver of Cinematic Movies Sales

This study draws upon literature on social learning to investigate the relationships between feedbacks generated from peers of a social network and product marketing. The study analysed the significantly over-riding effects of social media on demand shift factors in the context of product/service marketing or sales based on a review of literature and meta-synthesis approach. Specifically the...
 
Published at International Business Management
Volume 10
Issue 6
Pages 718-725
Published in 2016
 
 
visit (http://medwelljournals.com/journalhome.php?jid=1993-5250)
 
 
Chinoye Love Moses, Olokundun Maxwell Ayodele, Omotayo Adegbuyi, Amaihian Augusta, Akinbode Mosunmola Oluwafunmilayo and Fred Inelo
Adegbuyi Omotayo » Dr. Omotayo Adegbuyi (Ph.D) earned a Bachelor’s Degree in Marketing from Enugu State University of Technology, a Master of Science Degree in Marketing from the University of Lagos Nigeria and a Doctor of Philosophy in Marketing from the Business Studies Department of Covenant University, Ota, Nigeria. He is Associate Professor of Marketing and Entrepreneurship in the same institution where he... view full profile
Adegbuyi Omotayo
 
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