The overriding Influence of Social Media as Key Driver of Cinematic Movies Sales
This study draws upon literature on social learning to investigate the relationships between feedbacks generated from peers of a social network and product marketing. The study analysed the significantly over-riding effects of social media on demand shift factors in the context of product/service marketing or sales based on a review of literature and meta-synthesis approach. Specifically the...
Published at International Business Management
Volume 10
Issue 6
Pages 718-725
Published in 2016
Chinoye Love Moses, Olokundun Maxwell Ayodele, Omotayo Adegbuyi, Amaihian Augusta, Akinbode Mosunmola Oluwafunmilayo and Fred Inelo
Adegbuyi Omotayo » Dr. Omotayo Adegbuyi (Ph.D) earned a Bachelor’s Degree in Marketing from Enugu State University of Technology, a Master of Science Degree in Marketing from the University of Lagos Nigeria and a Doctor of Philosophy in Marketing from the Business Studies Department of Covenant University, Ota, Nigeria. He is Associate Professor of Marketing and Entrepreneurship in the same institution where he... view full profile

Assessment of E-marketing strategies among Agribusiness firms in Ota Metropolis, Ogun State, Nigeria
Marketing practices of selected Entrepreneurs in Ado-Odo Ota Local Government in Ogun state, Nigeria
MARKET BASED CAPABILITIES AND RESULTS: INFERENCE FOR TELECOMMUNICATION SERVICE BUSINESSES IN NIGERIA