The Practice of Relationship Marketing of A Small Firm in a Developing Economy: Implications for Social Responsibility

The Practice of Relationship Marketing of A Small Firm in a Developing Economy: Implications for Social Responsibility

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The purpose of this paper is to understand relationship marketing in small business enterprise in a developing economy.
 
Published at International Journal of Social Entrepreneurship (IJSE) (U.S.A), Vol. 1, No.1,
Published in 2008
 
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Adegbuyi O. A.
Adegbuyi Omotayo » Dr. Omotayo Adegbuyi (Ph.D) earned a Bachelor’s Degree in Marketing from Enugu State University of Technology, a Master of Science Degree in Marketing from the University of Lagos Nigeria and a Doctor of Philosophy in Marketing from the Business Studies Department of Covenant University, Ota, Nigeria. He is Associate Professor of Marketing and Entrepreneurship in the same institution where he... view full profile
Adegbuyi Omotayo
 
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