Strategic Marketing Processes: An Alternative Approach to Sustainable Agricultural and Rural Development Potentials in Nigeria

Strategic Marketing Processes: An Alternative Approach to Sustainable Agricultural and Rural Development Potentials in Nigeria

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The purpose of this paper is to contribute to a strategy, which attempts to unlock the agricultural and rural development potentials of
 
Published at Bayero Business Review, Department of Business Administration, Bayero University, Kano, Nigeria. Vol. 3
Published in 2009
 
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Adegbuyi O. A.
Adegbuyi Omotayo » Dr. Omotayo Adegbuyi (Ph.D) earned a Bachelor’s Degree in Marketing from Enugu State University of Technology, a Master of Science Degree in Marketing from the University of Lagos Nigeria and a Doctor of Philosophy in Marketing from the Business Studies Department of Covenant University, Ota, Nigeria. He is Associate Professor of Marketing and Entrepreneurship in the same institution where he... view full profile
Adegbuyi Omotayo
 
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