STRATEGIC ROLES OF BRANDING ON ORGANIZATION SALES PERFORMANCE
Branding according to empirical literature is the creation of three dimensional characters of a product. It is further described in terms of name, packaging, colours and symbols that help to differentiate the products from its rivals. And also helps the customers to develop a relationship with the product. The practice of product branding is very crucial in determining the degree of sales...
Published at International Journal of Current Research
Published in 2015
ADEGBUYI, O. A., AJAGBE, M. A., KEHINDE, O. Joseph, ADEGBUYI Abimbola Abidemi and AKANDE, A. O.
Adegbuyi Omotayo » Omotayo view full profile
Assessment of E-marketing strategies among Agribusiness firms in Ota Metropolis, Ogun State, Nigeria
An Exploration of the links between Theory and practices of Relationship Marketing and Small Business
Influence of Human Resource Development Programs on Workers Job Security In Industrial Organizations: Empirical Evidence from Mobil Oil Nigeria
Managing Marketing-Physical Distribution Interface Activities in Nigerian Companies: Cooperation or Conflict?
Strategic Marketing Processes: An Alternative Approach to Sustainable Agricultural and Rural Development Potentials in Nigeria
Marketing practices of selected Entrepreneurs in Ado-Odo Ota Local Government in Ogun state, Nigeria
The Practice of Relationship Marketing of A Small Firm in a Developing Economy: Implications for Social Responsibility
Impacts of key Dimensions of Customer Value on Customer Relationship Management (CRM) Performance: Evidence From Nigeria’s Telecommunication Industry
Marketing Strategies and Performance of Agricultural Marketing Firms: Conceptual and Empirical Integration Study from Nigeria,
Consumerism: A Contradiction to the Marketing Concept the Nigerian Experience” in Sagagi M.S and Adamu Y.M (Eds) Corparate Survival, Competitiveness and Customer Satisfaction in Nigeria Industries. Kano:
The Policy and Social Consequences of Privatization in Nigeria” in Omeje, K (ed.) State- Society Relations in Nigeria:
Influence of Human Resource Development Programs on Workers Job Security In Industrial Organizations : Empirical Evidence from Mobil Oil Nigeria.
MARKET BASED CAPABILITIES AND RESULTS: INFERENCE FOR TELECOMMUNICATION SERVICE BUSINESSES IN NIGERIA
SMALL AND MEDIUM SCALE ENTERPRISES:PIVOTAL TO SUSTAINABLE ECONOMIC DEVELOPMENT: EHE NIGERIAN EXPERIENCE
Relationship Marketing: The Antidote For Effective Sales Performance In The Nigerian Banking Industry