EFFECT OF SOCIAL MEDIA MARKETING ON SMALL SCALE BUSINESS PERFORMANCE IN OTA-METROPOLIS, NIGERIA
The purpose of this study is to examine the effect of social media marketing on small scale business performance. In today’s social media driven environment, it is essential that small businesses understand facebook, twitter, and the strategies behind using social media for growing their business. Unfortunately, many small businesses do not have a strategy when they begin using social...
Published at International Journal of Social Sciences and Management
Published in 2015
Omotayo Adeniyi Adegbuyi, F.A. Akinyele and S.T. Akinyele
Adegbuyi Omotayo » Dr. Omotayo Adegbuyi (Ph.D) earned a Bachelor’s Degree in Marketing from Enugu State University of Technology, a Master of Science Degree in Marketing from the University of Lagos Nigeria and a Doctor of Philosophy in Marketing from the Business Studies Department of Covenant University, Ota, Nigeria. He is Associate Professor of Marketing and Entrepreneurship in the same institution where he... view full profile
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