EFFECT OF SOCIAL MEDIA MARKETING ON SMALL SCALE BUSINESS PERFORMANCE IN OTA-METROPOLIS, NIGERIA
The purpose of this study is to examine the effect of social media marketing on small scale business performance. In today’s social media driven environment, it is essential that small businesses understand facebook, twitter, and the strategies behind using social media for growing their business. Unfortunately, many small businesses do not have a strategy when they begin using social...
Published at International Journal of Social Sciences and Management
Published in 2015
Omotayo Adeniyi Adegbuyi, F.A. Akinyele and S.T. Akinyele
Adegbuyi Omotayo » Omotayo view full profile
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