Embrace Media and Development Consultancy, Expert Urges Sociologists

Embrace Media and Development Consultancy, Expert Urges Sociologists

Embrace Media and Development Consultancy, Expert Urges Sociologists

Mr. Tope Akinnola, making his presentation during the Sociology Department's Town and Gown seminar

Embracing media and development consultancy would avail a Sociologist the opportunity to operate both nationally and internationally, due to his or her understanding of demography, gender studies and social policy, political science, anthropology among others.

This was the submission of a Sociologist, Mr. Tope Akinnola, who was Guest Speaker at the Town and Gown seminar of the Department of Sociology, Covenant University, held on Friday, February 3, 2017, at the university campus.

Speaking on his presentation titled, ‘Media and Development Consulting in Contemporary Nigeria: a Sociologist’s Exploits, Challenges and Prospects’, Mr. Akinnola said that the importance of media and development consultancy practitioners in Nigeria cannot be overemphasized, but individuals who must succeed in this sector must be multi-skilled.

Such skills include a good quantitative and qualitative research, critical thinking, writing (reports and proposals), including editing and computer know-how, he explained.

Mr. Akinnola advised the students to work at becoming indispensable, reliable, consistent in getting result and of high integrity, as these are important features international agencies look for in the process of head-hunting. According to him, “The analytic frame of mind and the ability of the sociologist to read, relate and interpret human actions, make them the preferred brain in the media environment”.

He stated that the business of development consulting, being a multi-disciplinary spectrum, evolved mainly as a result of concern for socio-economic prospects in underdeveloped or developing areas of the world.

Such development works, he posited, revolves around the achievement of the United Nations’ Sustainable Development Goals (SDGs) in the areas of intervention, which includes poverty reduction, hunger, poor education, health care, violence, urban slums development and the challenge of lack of portable water.

In his welcome remarks, the Head, Department of Sociology, Professor Patrick Edewor, said that the Town and Gown seminar series, which began in the 2014/2015 academic session, has become a veritable platform on which the University interacts with the very best in the industry. “This is with a view to exposing our students to the world of work, so they could become well-rounded graduates, and at the same time help foster industry partnership,” he added.

Participants were exposed to key indicators on how to attract funding from international donors, for proposed community development consulting initiatives, career prospects and outlets for building adequate capacity in the area of media and development consulting.