Blueprint Media Seeks Partnership with Covenant on Developmental Journalism
Blueprint Media, the publisher of Blueprint Newspapers, has expressed its desire of a partnership with Covenant, with a view to encouraging students of the University to have a feel of mainstream journalism and also to support the good works being done by the University.
The General Manager, Southern Operations of Blueprint Media, Mrs. Vera Isioma Chidi-Maha, revealed this much recently, when she led the Group Business Editor, Blessing Innocent Anaro, and other key officers of the media outfit on a courtesy visit to the Covenant Management.
Mrs. Chidi-Maha, who expressed Blueprint’s desire of striking a working and mutually beneficial relationship with Covenant, said the organisation was ready to support the good works that Covenant was doing editorially.
While looking forward to a professional bond evolving between Covenant and Blueprint, she congratulated the University Management for an astute leadership that has helped signpost Nigeria education among the best as captured in the recently released Times Higher Education World University Rankings, with Covenant University listed among the top 500 institutions of the world.
Similarly, Mr. Anaro told the University Management that his medium was all out to give maximum editorial coverage to activities happening in Ogun State, adding that this could not be achieved without taking into account the important role that an institution like Covenant played in the nation’s education landscape.
He noted that there was need to retrain most of the present day journalists to catch-up with global trends, by being proactive and business-like in their approach to carrying out editorial functions assigned to them. “We are committed to the exceptional work your University is doing and I’m sure we will work well together towards promoting the values of both Covenant and Blueprint Media, and above all we will enjoy working together,” he added.
The Head, Media and Corporate Affairs, Mr. Oladipo Okubanjo, advised the leadership of Blueprint Media to seek a relationship that would be development focused and targeted at promoting the good deeds and feats of Nigerian institutions.
He decried a situation that journalists were no longer proactive in breaking news that are milestones, and the attendant dearth in enthusiasm in promoting excellence in the profession of journalism. He called on the team to advance a partnership that would strategically propagate, positively, the Covenant University brand to the world.
The Vice-Chancellor, Professor AAA. Atayero, said the University was always open to partnerships, but in the case of media organisations, Covenant would prefer tapping into the virile nature of their online platforms, considering that the reach was far greater than that of the hard copy. “Covenant is more of a digital brand and as such, we will be interested in leveraging on your online domain in driving advertorial and editorial messages,” he added.
Professor Atayero told the visiting team that the proposed partnership must, apart from being an avenue of revenue generation for Blueprint Media, be a value-adding one to students especially those in the Department of Mass Communication, with the goal of encouraging writing of articles and generating interest in newsgathering.