Again, Covenant Leads in Marketing Research!
Among forty-eight leading Nigerian universities captured by Scival in a five-year period (2013-2018), Covenant University has a significant number of authors with six (6) of the top ten researchers in the marketing field.
Similarly, the institution has the highest number of authors in the field with 34 of the total number of persons who have published in marketing.
In a rare show of excellence, Covenant leads other universities in the field of research with a publication profile of 14, with University of Port Harcourt, Obafemi Awolowo University, University of Nigeria Nsukka and Nnamdi Azikiwe University trailing behind with 6 publications and 4 apiece respectively.
The report chart indicates 2014-2017 as an explosive period in the survey, with Covenant authors contributing significantly in 2016 and 2017, to this general rise in marketing research in Nigeria.